Recent thoughts
Notes on design, performance and growing businesses online.
Websites · 4 min read
Website design that turns visits into enquiries
What a business website needs to explain your services, build trust and make getting in touch easier. A practical website design guide from SJ Media.
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Social media · 4 min read
Restaurant social media: from filming to the feed
How to plan restaurant photography, filming, reels and social media content, then review what the work actually achieved.
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Branding · 4 min read
Branding is more than a logo
Understand branding, logos and visual identity, and what a useful brand identity project should include: colours, typography, applications and guidelines.
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Lead generation · 4 min read
Meta Ads: turn leads into real opportunities
From the offer to sales follow-up: how to plan lead generation campaigns and assess contact quality beyond the cost per lead.
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